Welcome to San Diego

There are a lot of very competent REALTORS in the local. There are also a number of others who don't have the time, expertise, or the confidence to help you understand, in advance, exactly what it is going to take to buy or sell your next home.

That's why we feel especially privileged you stopped by and have favored us with this opportunity to serve your needs.

Thank you. We appreciate your time very much.

Of course, at this point, we don't know what your particular housing needs and objective are or even the dynamics of your financial and family situation... but we do know this:

Buying or selling a home in San Diego can be an emotionally trying time...

or a very exciting, rewarding one.

Our job is to make the whole process as "smooth sailing" as possible. Or, at the very least, to provide you with enough solid information that you can make an honest,  informed decision based upon the facts of the situation... not hype or salesmanship.

If you are interested in buying, drop us an email and we will outline a specific home purchasing plan which, when followed, virtually guarantees you will find the home you and your family will enjoy for years at a price you can afford.

Thinking about selling? Price is the #1 most important factor in the sale of your home. Price your home too high and it will never sell. Price the home too low and you lose thousands.

Why take the chance? Call us and we'll tell you exactly how to get the most money for your home, in the quickest amount of time, and with the fewest problems. For example, one way is to price your home slightly more than the competition and slightly less than recent sales.

This pricing strategy creates the illusion of a below market deal that will attract huge numbers of buyers to view your home. And because of the increased activity, interest and enthusiasm you stand a much greater chance of getting a FULL PRICE OFFER that is slightly more than recent sales!

Services for San Diego Home Buyers

We offer you the opportunity to buy the home you have always dreamed of without all the money you thought you need. We offer buyers representation for first time buyers, move up buyers and investors. We also specialize in finding the right loan to match your financial needs.

Take advantage of all these FREE services and more!

• Want the asking price of that house you just drove by?
• Spot a house in the paper and want to arrange a tour?
• New to the area and want the "inside scoop"?
• Need help finding the right home at the right price?
• Need more information without pressure?
• Are you bewildered by the array of homeowner loans available?

Services for San Diego Homeowners

We also offer comprehensive listing services. We specialize in providing honest consultation in regards to "what it will take" to sell your home at the best price... fast.

• Place your home with MLS.
• Market your home on the Internet.
• Suggest ways to you make your home get top dollar.
• Present and explain all offers.
• Coordinate ALL details to close of escrow.

When you hire us to sell your home, you receive the benefits of our time, expertise and professional connections to do many things you might find difficult or even impossible to do for yourself. For example...

• Aggressively market and network with other Top Agents to tap into their buyer pools.
• Enter your property into the Regional Multiple Listing Service gaining exposure to hundreds, even thousands of local agents.
• Enter your property in a National Multiple Listing Service to ensure we expose your home to people looking to relocate.
• Post your property on the Internet, gain even more national exposure for out-of-state transferees.
• Contact your neighbors by phone, mail, or in person to see if they have any friends, family or co-workers interested in moving into the area.
• Pre-screen all buyer prospects to save you from having a lot of unqualified strangers wandering through you home.

Many people (and many well-meaning agents!) believe the proper way to sell a home is to place an ad in the paper, a sign in your yard and wait... wait... wait... for the phone to ring. Maybe this passive marketing worked in the 80s and early 90s -- but not today!

A basic law of real estate marketing is...

ADS DON'T SELL HOMES... PEOPLE DO!

A recent study by the National Association of REALTORS uncovered some interesting statistics about where buyers come from:

• 56% Searched the Internet for homes.
• 40% Purchased because they recognized the agent or firm, were previous clients or were referred to them by family, friends or co-workers.
• 20% Purchased because they saw a sign on the lawn and they approved the home's exterior and location.
• 18% Responded to an ad but eventually purchased a different home.
• 7% Were referred through a relocation service.
• 3% Bought the home they saw advertised.
• 1% Bought the home they saw at an Open House
• 3% Bought for a combination of reasons.

San Diego real estate