The internet. You may not be completely familiar with it yet, but
it�s high time you get started. The internet gives a vast majority of
ways to reach people across the nation and all over the globe. It�s the
best way to market any sort of product to any customer you could
imagine. It�s no surprise that the internet is now being used to sell
real estate.
It is possible to create a free web site with many different web hosting
companies. This includes Google, Yahoo and Bravenet. You can log on and
set up an account for absolutely no charge. These sites have a What You
See Is What You Get (WYSIWYG) site builder. You can create a beautiful,
informative web site for nothing.
Using this concept, you can advertise your home to the world. Posting up
flyers with the web site address printed on them will enable you to send
interested parties through a virtual tour of your home. You can put
these flyers in a special bin under the �For Sale� sign in the front
lawn. You can even put them up at the local grocery store or laundry
mat. By taking video of your home and narrating it, you can show off
your house as no one else could. You can show all the unique features
which made you buy the home in the first place. Then you can point out
the hidden ones which made you fall in love with the place while you
lived there.
There are sites which enable you to advertise for free, like Craig's
List, on the Internet. Many homes have been bought and sold on this
virtual �classifieds� section of the web. Investors are always looking
here for their next purchase. Whether you want to reach the people in
your local area or the ones across the country, you can do it with
Craig's List.
Other sites specialize in For Sale By Owner (FSBO) properties. As an
example, in San Diego California, one of the top For Sale By Owner sites
is: http://www.san-diego-for-sale-by-owner.com This site ranks very high
on the major search engines for San Diego real estate keywords and
thereby drives lots of highly directed to the site. Some sites charge a
fee while others enable you to enter your listing for free. Many of
these web sites have informational videos which explain the entire
process from deciding to sell to closing the deal. You can even find
contracts and other forms you may need. You can chat with other FSBO
sellers to see what they are doing to market their homes. Many great
ideas come from listening to others.
Of course the traditional sign in the yard will let those in your
neighborhood know you are selling your home. However, request your
neighbors in for a private showing can also bring in some great
potential buyers. You can do it in a neat way by calling up your friends
and neighbors and saying something like this. �Hi Jane, I just wanted to
invite you and Bob over on Saturday. Bill and I are putting our house on
the market and we thought you may know someone who might want to take a
look at it. How does 1 o'clock sound?� You got their attention, went
straight to the point and let them know they could invite someone to
look at the house. You can discuss the details later in the
conversation. Things like it is only going to be for a half hour because
you have someone else coming at 1:45 gets the ball rolling. If �Jane and
Bob� know anyone who considered moving into the neighborhood, this is
their time to shine. Remember, people like to shine. If you do this with
ten of your friends and neighbors, you just got some of the best
advertising money could buy, word of mouth.
When you sell a home, think of it as a marketing game. You have the
product, now find your market. Ask yourself who would want your house
and where would you find them. This is always the best place to start
when selling anything and a house is no different. There are many
creative buyers. Be a creative seller.
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