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April 10, 2017

Real estate video marketing

by Bob Schwartz

Real estate 360° video marketing

Real estate video marketing

The best way to view the video below is to go down to the lower part and change the settings to the highest quality that your TV or computer can handle all the way up to 4K. Besides the directional button that’s on the video in the upper left-hand corner, you just may be able to use your cursor to move around within the photos and video.

Real estate video marketing

Everybody knows that video marketing is super hot right now. Within the video marketing category 360° videos are really gaining in popularity. through a very simple and relatively inexpensive 360° camera you can capture 4K quality video that not only looks good, but in real estate can really save brokers and agents a lot of time in showing properties.

Real estate video marketing

Samung Gear 360 camera Real estate video marketing

Samung Gear 360 camera

Yes, the video above can be shown through special virtual-reality goggles. a number of real estate offices are already embracing this technology and having prospective home buyers come in and view properties through these virtual-reality goggles.  With the use of 360° video and 360° photos of perspective buyer can actually walk through a property, turn around and view all the features of each room, the front and back yards while not even leaving the real estate office.

Considering that many times when showing a property, considering travel time and preview time you and your client are spending a minimum of 30 minutes for property. Now, with the use of 360° virtual reality you can cut this time down to well under five minutes  without even leaving the real estate office! So you can see how this can be a great timesaver not only for the real estate agent but also for their clients as well.

Now, let’s think about the marketing and or listing and of the benefits of virtual reality. Today, the perspective home seller has been conditioned to review at least three real estate professionals before deciding on one to represent their interest in the sale of their property. By bringing along just your smart phone, or to ratcheted up one level, also a set of VR goggles, you can show the perspective home seller what you are going to do for them by producing a 360° real estate video to help market their property. I’m pretty sure that if you do this at a listing presentation you have just increased the odds of you obtaining that listing by 10 times!

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